file under : programme

a pop-up artbook library + reading room within The LINE Hotel

frequency | monthly (Nov 2019 - Feb 2020)

status | delivered

designation | public

lead time | one (1) week

lifespan | four hour installation (3:00p - 7:00p)

brief | a reading room facilitated with a selection of art, cinema, costume, design, + photography books from the Burntsienna Research Library for creative professionals + design enthusiasts. developed in collaboration with Aengus Cawley + Jamie Gray for The LINE Hotel, Los Angeles.

set up : registration portal + newsletter sign up | American Tourister cases for transporting library catalogue | install catalogue in-kind with existing aesthetic

activation : guests arrive, greeted + informed about Burntsienna Research Society as well as The LINE brand identity + stories | guide guests to seating areas, then to peruse books at leisure | bar happy hour, ALFRED’s coffee available

average guest time spent in-space : 55min

on view | 3515 Wilshire Blvd. 90010 | Tuesday 19 November, 2019 : 3:00p - 7:00p; Tuesday 16 December, 2019 : 3:00p - 7:00p; Tuesday 21 January, 2020 : 3:00p - 7:00p (load in at 2:00p)

earmark | USD 3500

facilitated by Burntsienna Research Society