Advanced registration open now until Monday 10 March;

Final registration closes Monday 31 March.

Course begins Wednesday 2 April.

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The Burntsienna Articulations of Values is a ten (10) week cohort of auto-ethnographic research for owner-operated design studios, fine art practices, social enterprises and cultural enterprises; to articulate thir values, reclaibrate theur offerings, and clarify their operations.

Autoethnography is defined as ‘…research that involves analyzing personal experences to understand cultural and social values and preferences’.

Applying this research practice to each owner-operator’s personal histories, weekly disucssions and exercises in weeks 1- 7 unpack the core values and reference points that underpin their respective practices.

In weeks 8 -9, each member will compile the results of their research into their own ‘Cornerstone Manual’ - a comprehensive document of visual slides and reference points for vision/mission clarity, recalibrated services and offerings, SOP’s and comms, operating budgets, org sturctures and more.

This document will be presented by each cohort member during Final Presentations on week 10.

Post-cohort, this manual can be used for successfully clarifying brand identity, audience engagement, more connective onboarding of personnel and partners, building robust pitch decks for funding and more.

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These cohorts are most beneficial for design studios, arts practitioners, social enterprises and cultural enterprises already two years into their business or formal practice.

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Each session runs two (2) hours, and meets in-person every Wednesday for ten (10) weeks in Highland Park, Los Angeles. This course is led by Jason E.C. Wright, BRS.

Each course comes with a complete syllabus PDF and individual assignments each week to consider how to apply and implement each principle in practice.

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Limited to 10 seats per session.

Register below.

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Syllabus

Week 1 - Introduction

Week 2 - Aesthetics & Design Codes

Week 3 - Audience & Community

Week 4 - Visual Language & Narrative

Week 5 - Market Segment & Positioning

Week 6 - Offerings & Back-End

Week 7 - Presentation

Week 8 - Operations (1 of 2)

Week 9 - Operations (2 of 2)

Week 10 - Final Presentations

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Tuition assistance available; inquire here.